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analyse | define | create

When it comes to creating innovative products from scratch, brands often struggle with a clear idea where they want to go. In my recent work I was fortunate to get in touch with the method of Dr. Constantinos Pantidos and his team at BRAND AVIATORS ( for more detailed info please contact directly ) who created the wheel of motives. Their approach goes deeper than just analysing trends or what competitors have done. The aim is to build your brand`s neural equity by defining the precise emotion your company triggers and then design specifically in this way. 

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